Paloma Newton
Sydney
Australia

Paloma Newton

Brand & Comms
Marketing & Storytelling Lead
Sydney
Australia

About Me

I'm all about the sweet spot where creativity, passion, experimentation, and measurement collide. It's what led me on an eclectic career path: restaurant manager, not-for-profit founder, advertising executive and Startmate fellow. But it wasn't until I landed a role as the marketing manager for an Aussie-based start-up that I truly found my strengths in using marketing and creativity to build innovative businesses, here I was tasked with bringing to life the future of self-driving cars through content, marketing, stories and passion.

Being in a AU start-up is where I fell in love with telling stories, leading me to launch a podcast where I am lucky enough to interview incredible operators in our ecosystem. Coming to do my hobby as a full time job for Blackbird was a no brainer.

"I wasn't sure if people get the '8' thing, but they did. It goes to show that when you take a big creative risk, it can really pay off" - Avril Lavigne on her song Sk8er Boi

What do you do at Blackbird?

I'm charged with communicating the stories of our founders, operators, programs and platforms out to the world to support the shaping of the future of culture in Australia and Aotearoa.  

What did you do before Blackbird?

Before Blackbird I founded a women’s NFP, ran restaurants and bars, created advertising campaigns for global brands and built a marketing department for Blackbird portfolio company designing technology for self-driving cars.

What do you believe that others do not?

I believe that radical creativity is the key to a 'protopian' society, a society that saves itself, people become good citizens and we all live happily ever after.

Stories by

Paloma Newton