Lexer is a SaaS business with a customer data platform (CDP) that allows brands and retailers of all sizes to better understand their customers and then use that data to drive growth.
Lexer is the central record of customer data, which then makes that data actionable across a suite of analytics and workflow tools. Brands can see which customer demographics are most attractive and adjust their strategy accordingly. They can see trends and results of marketing, bringing together all a customer’s touch points with the brand over multiple on-line platforms as well as physical stores. They can see data down to the individual customer, allowing effortless personalised customer service.
Learn more about Lexer in our Investment Notes.