Dovetail was created in 2017 by two ex-Atlassians: Benjamin Humphrey and Bradley Ayers. They started Dovetail because they believe that deeply understanding one’s customers is the secret ingredient to making great products. Their mission is to help teams collect, organize, analyze, and collaborate on user research data. Dovetail has been growing steadily since our initial launch. They now have hundreds of researchers, designers, and product managers using Dovetail worldwide at great organizations like Atlassian, CSIRO, Deloitte, Elsevier, Freshworks, HotelsCombined, Nike, Uniqa, and more.
Read our Dovetail Investment Notes.
Learn more about the story behind Dovetail in our Wild Hearts interview with co-founders Benjamin Humphrey and Brad Ayers.
Benjamin Humphrey & Brad Ayers from Dovetail talk about how they are changing the way people research from Harvard to Google.
Blackbird Partner Tom Humphrey unpacks what product-led growth means and offers a 9 level framework for levering PLG.