Founders
Founders Connor Archbold (co-CEO) and Matt Herbert (co-CEO)
Founders Connor Archbold (co-CEO) and Matt Herbert (co-CEO)
Company Details
Year Invested
2022
Current Stage
Seed
Category
Enterprise
About the Company

Tracksuit provides always-on, beautiful tracking to measure brand health. Founded only 20 months’ ago, Tracksuit today covers 1,300 brands spanning the likes of Tommee Tippee (kids’ products) to Eurocar (car rental), Pfizer (pharmaceuticals) to Simplicity (Kiwisaver), Yu Mei (independent luxury fashion) to Eucalyptus (digital health).

Tracksuit allows companies to cost-effectively, frequently measure their brand awareness and sentiment, so that they can track effectiveness of their marketing investments. Tracksuit surveys real humans about their purchasing behaviours and brand awareness for different consumer categories, collecting over 1 million data points per week. Tracksuit then surfaces benchmarked data to its users - marketing leads in charge of brands - who access it through beautiful, easy-to-share dashboards.

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