I sit in Blackbird's investment team. Prior to investing, I spent 8 years on the operating side. I first got into startups by joining OurDeal, a D2C ecommerce company based in Sydney that grew fast to 80 FTEs and an exit to News Corp just 12 months from founding. I then headed to San Francisco to launch a company with my sister called Kanopy, a B2B video streaming company that eventually exited to private equity. Returning to Australia in 2021 after 10 years in the USA, I am super excited to see much the ecosystem has blossomed - venture investment was ~$100M in 2011 versus $10B in 2021 with so many incredible companies to point at.
I sit in the investments team in our Sydney office. I seek to partner with the most ambitious of Australia's founders to build world class businesses.
Spent 8 years building two companies - Kanopy, a B2B video streaming company based in San Francisco and OurDeal, a D2C ecommerce website based in Sydney. Immediately before joining Blackbird in 2021, I spent 2 years with a US-based VC fund.
Possibility > Probability
A number of companies prior to joining Blackbird. At Blackbird, as of June 2022, I have been involved in Forage, Fl0, Cyble and 6 others that are still in stealth!
I love geeking out on new innovations in B2B sales and go-to-market models (see the Blackbird blog!). I love new market-making and category defining businesses where the competition is non-consumption (eg. Forage is defining a new category of recruitment of "pre-skilling"). I love companies that are "trojan horses" - doing something today that is a beachhead for something huge down the track (eg. Canva starting with presentations as a beachhead for the product depth they have today). I love user and product obsessed businesses that orientate around customer love and strong "north star" usage-based metrics. I love networked businesses which compound value through user and engagement growth. The future of work, education, consumer, automation, ... there is so much to be excited about right now!
Digging into the tactical level of GTM: how to do better in sales, lift conversion rates and increase the velocity of customer acquisition.
We’ve recently co-led the Seed round in Checkmate, a platform unifying the e-commerce experience.
Learn more about our investment in Spice AI, a web3-focused data and AI infrastructure platform.
We are proud to have led a funding round into Sitemate, a startup we first met through the Startmate Accelerator back in 2017.
Welcome to Part 4 of our four part series on Go-To-Market (GTM) and Product-Led Growth (PLG)
Blackbird Principal Tom Humphrey unpacks what product-led growth means and offers a 9 level framework for levering PLG.
Blackbird Principal Tom Humphrey digs into the different GTM models and the factors that guide designing your strategy
In the first of this four part series, Blackbird Principal Tom Humphrey shares the foundational principles of go-to-market.