![Kiwi Fibre](https://cdn.prod.website-files.com/62d67952134ba04fe9cbd586/62d769dc9478318593fa6441_CommunicationsMedia-ReleaseKiwifibreBen-ScalesWilliam-Murrell-7%20Large.jpeg)
Ben is developing sustainable high-performance materials to increase sustainability of industries by using natural fibres native to New Zealand, all while building a new sector in Aotearoa, which will form the basis of the supply chain while contributing to the environment and employing thousands. He is first making a small range of products, including snowboards, skateboards and chairs, from this material to prove it is worth adopting in other industries.